Nicolle Mackinnon
Content creation for wellness.
A content creator and project manager who swoons for beauty products and yoga poses. Twitter + IG: @nicollebmack
PROJECTS
opalavenue.com
What's New at Opal Avenue Email Campaign
Quarterly email campaign to highlight new brand additions to online client portfolio.
mplsimc.com
Why You Should Be Adding MCT Oil to Your Morning Coffee
If you’ve scrolled any wellness hashtags on social media, you’ve likely seen trainers, chefs, bloggers and the occasional layperson stirring grass-fed butter or coconut oil into their morning lattes. The question is: WHY. And we’ve got the answer: MCT oil.
mplsimc.com
Should I Go Gluten-Free?
Starting a gluten-free diet has become nearly as trendy as plastering a unicorn on your Instagram feed. The sticky, elastic protein found in wheat and other grains like rye and barley, has gained a bad rep, as people without allergies or celiac disease report feeling better when they eat gluten-free. But how do you know if going gluten-free is the best for you? We’re breaking down a few reasons to consider a g-free diet.
opalavenue.com
Trend Report: The Art of Detoxing
While the detox trend is not new, what’s at the helm of the refreshed movement is using natural ingredients to support skin’s innate healing, rejuvenating process. Natural beauty brands take it a step further, with formulas that help jump-start sluggish skin turnover, invigorate the body’s detoxing process and provide a luxurious experience. Here’s a quick look at three Opal Avenue brands that are top notch when it comes to the art of detoxing.
opalavenue.com
Brand Spotlight: Meow Meow Tweet on the Rise of Natural Deodorant
With natural deodorant being part of the breaking news cycle in the last few months, people who never thought about the health of their pits are paying more attention to products that stop the stink without compromising their health. It’s a significant shift, as natural deo can be a gateway for consumers into cleaner, safer personal care products. To shed some light on the appeal of natural deodorant to the mainstream beauty industry, we chatted with Tara Pelletier, co-founder of OA brand Meow Meow Tweet.
opalavenue.com
Trend Report: How Brands Are Embracing Beauty From the Inside Out
You can always count on the ethical, clean beauty movement to be at the helm of wellness trends. Brands that care about their ingredients also care about how each product impacts our whole being, instead of being focused on performance at a surface level. Yes, we want that lipstick to have a matte finish, but not at the cost of accidentally swallowing hazardous chemicals that might be linked to lupus.
wellinsiders.com
The Business of Wellness: How Branch Basics Bounced Back
When you build a company that has not only engaged legions of happy customers but has also helped fulfill personal dreams, you might think you’re set. You might think that growth is your biggest concern, along with continuing to educate people on why your product is truly life-changing. But what happens when that successful product turns out to be not at all what you thought? That its formulation is contrary to the central message of your brand?
wellinsiders.com
Why You Should Add Dry Brushing to Your Detox Routine
Spring is on the horizon (even if Mother Nature keeps hitting us with snowstorms) and spring = detox. Our bodies are ready to get moving in more ways than one, and adding dry brushing to your detox routine can be super beneficial for helping increase blood flow and support your lymphatic system. Danielle Conte, ardent yogi and founder of Conscious Coconut, incorporated the practice into her everyday ritual years ago, so we checked in with her for tips for getting the most out of the practice.
wellinsiders.com
I Tried an Autoimmune Protocol Diet to Treat My Hashimoto’s Thyroiditis—Here’s What Happened
Using food as medicine to help treat ailments from the flu to cancer is nothing new. Studies have shown that the ancient Greeks saw food and drugs on the same continuum as treatments for illness, and both Ayurvedic and Traditional Chinese Medicine are known for using herbs, plants and food to support the body’s natural healing process. Armed with that knowledge from my time covering the wellness industry and knowing I’ve always been sensitive to pharmaceuticals, I looked to diet and lifestyle to make changes.
wellinsiders.com
How Clean Makeup Line W3LL PEOPLE Is Expanding as It Nears 10th Anniversary
Clean makeup line W3LL PEOPLE is a mainstay in the nontoxic beauty world. Not only is it an OG line that offers safer options with high performance, but it’s also available in Target stores across the country. And, it’s as affordable as it is accessible. As the brand nears its 10th anniversary, it’s taking that accessibility to a new level with a recent decrease in prices across the board, and a new minority investment from growth equity investor NextWorld Evergreen.
wellinsiders.com
Eat to Beat Depression With This Rocket Pizza Recipe from Dr. Drew Ramsey
Dr. Drew Ramsey is a psychiatrist, author, farmer and a big part of the W.E.L.L. Summit Tribe. He founded the Brain Food Clinic in New York City, offering treatment and consultation for depression, anxiety and emotional wellness concerns. Using the latest in brain science, nutrition and mental health research, and an array of delicious food, the clinic helps people live joyful, fulfilled lives.
wellinsiders.com
How to Eat to Beat Depression, Says Dr. Drew Ramsey
Dr. Drew Ramsey broke onto the healthcare and wellness scene with with his first book The Happiness Diet, and then solidified his place as an expert with his second book, 50 Shades of Kale, and his third book Eat Complete. The psychiatrist is a leading proponent of using dietary change to help balance moods, sharpen brain function and improve mental health.
wellinsiders.com
What is a Healthy Gut? A Holistic Health Coach Breaks It Down
You hear it everywhere in the wellness world: The key to health lies in our guts. But even as the term “healthy gut” becomes more mainstream, not all of us know exactly how to define it, let alone how to achieve it. So, we reached out to a holistic health coach to get an in-depth look.
wellinsiders.com
Wellness Entrepreneurs Share Their Self-Care Tips
Managing your own business is no joke. And whether you’re the CEO leading a team of people or you’re the one and only staff member, putting others’ needs before your own might be a default. But we all cognitively know that taking care of ourselves is key to thriving, in business and in life. Self-care isn’t selfish: It’s necessary. With that in mind, we checked in with wellness entrepreneurs to see how they prioritize self-care, even when things are at their busiest.
wellinsiders.com
Why the Partial Solar Eclipse + New Moon Mean It’s Time to Schedule Alone Time
Starting at about 1:55 p.m. EST on Feb. 15, 2018, the moon will cast only the outer part of its shadow on Earth, and what we’ll see (well, what southern South America, Antarctica, and certain parts of the Atlantic and Pacific oceans will see) will look like a sun that’s had a bite taken out of it by the moon. It just means that the moon, sun and Earth aren’t quite perfectly aligned, like during a full eclipse.